Ads, or ads plus social media. Ad budget included.
Start with ads only, or add full social media management with monthly videos, animated explainers and photo posts. Every program includes your ad budget, which starts at $1,000 a month and can go up as far as you like, never down. Drag the slider to see your monthly total.
Programs
Ads
- Meta lead campaigns managed (Facebook and Instagram)
- Ad creative made from your photos and footage
- Discovery-flight landing page and lead form
- Leads texted in under a minute, plus CRM pipeline
- Weekly ad testing
- ONAV client portal and monthly report
- Add the 24/7 AI phone agent for $500/mo
Growth
- Everything in Ads
- Every month: 4 short videos, 2 animated explainer posts and 8 photo posts
- Posting and comment replies on Instagram, Facebook and TikTok
- Half-day content shoot every month
- Booking-first website and hosting
- Google Business Profile, weekly posts and review requests
- 2 SEO and AI-search pages a month
- Monthly strategy call
- Add the 24/7 AI phone agent for $300/mo
Full Throttle
- Everything in Growth
- 24/7 AI phone agent: answers when nobody can, books discovery flights, puts urgent calls through, texts your team callback requests and logs every call
- Every month: 8 short videos, 4 animated explainer posts and 12 photo posts
- Full-day content shoot every month
- Google Ads managed
- 4 SEO and AI-search pages a month
- A professional promo video every year
- Priority turnaround
Running your ads
We build and manage paid campaigns that bring in leads: who sees them, what they say, how the budget is spent, and what gets tested each week. Ads are rented attention. They work while the budget runs.
Running your social media
We plan, film, design and post your content every month, and reply to comments, so your pages look alive when a student checks you out. Social is owned attention: it builds trust and makes every ad work harder.
What's in each program
| Included | Ads | Growth | Full Throttle |
|---|---|---|---|
| Management fee | $1,250 | $3,500 | $6,500 |
| Ad budget included | from $1,000 | from $1,000 | from $1,000 |
| One-time onboarding | $500 | $1,500 | $2,500 |
| Meta ads managed | ✓ | ✓ | ✓ |
| Instant lead follow-up and CRM | ✓ | ✓ | ✓ |
| ONAV client portal | ✓ | ✓ | ✓ |
| Social media management | — | ✓ | ✓ |
| Short videos a month | — | 4 | 8 |
| Animated explainer posts a month | — | 2 | 4 |
| Photo posts a month | — | 8 | 12 |
| Content shoot | — | Half day, monthly | Full day, monthly |
| Booking-first website | Landing page | Full website | Full website |
| Google Business Profile and reviews | — | ✓ | ✓ |
| SEO and AI-search pages | — | 2 a month | 4 a month |
| Google Ads | Add-on, $500/mo | Add-on, $500/mo | ✓ |
| 24/7 AI phone agent | Add-on, $500/mo | Add-on, $300/mo | ✓ |
| Professional promo video | — | — | Yearly |
| Reporting | Monthly report | Report and call | Report and call |
How the ad budget works
Your ad budget is spent entirely on ads: Meta on every program, plus Google on Full Throttle. Our management fee is separate, and your portal shows every dollar spent, every lead, and the cost per lead.
Why $1,000 minimum? Below that, the platforms don't get enough results to learn who your best students are, and cost per lead stays high. Most single-location schools do well between $1,000 and $2,500.
Terms, plainly
- First term: 3 months, then month to month with 30 days' notice
- Billed monthly in advance through Stripe
- Move up a program, or raise your ad budget, any time
- Your accounts, domain and data stay in your name
Add-ons
| Additional location (ads, Google profile and landing page for each extra airport) | $750/mo + $500 setup |
| Google Ads management (Ads and Growth) | $500/mo |
| 24/7 AI phone agent: answers after hours and when nobody picks up, books discovery flights, puts urgent calls through, texts your team callback requests and logs every call (included in Full Throttle) | Growth $300/mo, Ads $500/mo, + $500 setup |
| Extra half-day shoot | $750 |
| Extra full-day shoot | $1,250 |
| Professional promo video (2–3 minutes) | from $2,500 |
| Short video pack (4 edited reels) | $600 |
| Extra animated explainer | $500 |
| Full booking-first website (Ads program) | $1,500 |
| Campaign landing page (e.g. gift flights) | $900 |
Shoots within 2 hours of Atlanta include travel. Farther away, travel is billed at cost.
Pricing questions
What's the difference between running ads and running our social media?
Running ads means we build and manage paid campaigns that bring in leads: targeting, ad creative, budget and testing. Running your social media means we plan, film, design and post your organic content every month (short videos, animated explainers and photo posts) and keep your pages active. Our Ads program is ads only. Growth and Full Throttle include both.
How much does flight school marketing cost?
Our Ads program starts at $2,250 a month: a $1,250 management fee plus a minimum $1,000 ad budget that goes entirely to ads. Growth, which adds full social media management (videos, animated explainers and photo posts every month), starts at $4,500 a month including ad budget. Full Throttle, which includes a 24/7 AI phone agent, starts at $7,500. One-time onboarding is $500, $1,500 or $2,500 depending on the program, plus $500 when the AI phone agent is added to Ads or Growth.
What does the AI phone agent do?
It answers your school's phone after hours and whenever nobody picks up. It says it's an AI assistant, answers questions only from facts your school has confirmed, books discovery flights on your calendar and texts the booking link. During business hours it puts urgent calls through to your team. When a caller wants a call back, your team gets a text with their name, number, best time and what they asked. Every call is saved to your CRM with a short note. It's included in Full Throttle and is $300 a month on Growth or $500 a month on Ads, plus $500 setup.
Why is there a $1,000 minimum ad budget?
Below about $1,000 a month, ad platforms don't get enough results to learn who your best students are, so cost per lead stays high and results swing week to week. $1,000 is the floor that gives a single-location school steady, measurable leads. You can go higher any time, but not lower.
Where does my ad budget go?
100% of your ad budget is spent on ads. Our management fee is separate. You can see every dollar of spend, every lead and the cost per lead in your client portal, and the ad accounts stay in your school's name.
Is there a long contract?
The first term is 3 months: enough time to launch, let the ads learn, and judge real numbers. After that it's month to month with 30 days' notice. You can move up a program at any time.
Do we own our website and ad accounts?
Yes. Your ad accounts, Google Business Profile, domain, analytics and lead data stay in your school's name. We work as a partner on them. Once the setup fee is paid, the website is yours.
Not sure which program fits? Start with a free audit.
A short written review of your website, booking process, Google profile, ads and AI-search visibility. Back to you within 2 business days. No call required.
- Your site tested on a phone, the way students see it
- Where you rank on Google and Maps, and who beats you
- Whether ChatGPT and Google's AI name your school
- The three changes that would book the most flights