Marketing for flight schools

One marketing system for flight schools. Built by aviation people.

Your website, ads, Google search, content and lead follow-up, run as one system and reported in one portal. You'll never have to explain a checkride, a 172 or Part 141 to us.

Founded by an FAA A&P mechanicAviation onlyAd budget included in one priceYou own every account
1,700+
leads from Meta ads
in 12 months of campaigns
$4.04
lowest cost per lead
on a 100+ lead campaign
4.9M
views
across Facebook, Instagram and TikTok
343K
views on one reel
and 1,286 new followers from it

Results from flight training campaigns our team ran between April 2025 and March 2026, taken from Meta Ads Manager, Meta Business Suite and TikTok analytics. Every school's results depend on its market, budget and offer.

See the full results

Where schools lose students

Five places a student decides you're not the school

Most flight schools don't have a marketing problem. They have five small leaks, and every one of them sends a ready student to the school down the field.

01

On Google

They search "flight school near me" and you're not in the top three on the map.

We fix it: a complete Google Business Profile, steady reviews and local pages that rank.

02

On your website

On a phone, they can't find the price or a way to book in under a minute.

We fix it: a booking-first site with prices, fleet and a two-step booking form.

03

In their feed

They never see you, or they see a stock photo and keep scrolling.

We fix it: local Meta ads built from real footage of your planes and students.

04

After they ask

They fill out a form and hear back tomorrow. By then they've called someone else.

We fix it: an automatic text in under a minute and an alert for your team.

05

In AI answers

They ask ChatGPT for the best school nearby, and it names a competitor.

We fix it: clear, fact-checked answers on your site that AI assistants can cite.

The ONAV portal

See exactly what we're doing, any time

Most owners never know what their agency did last month. Every ONAV school gets a private login for the owner and front desk with:

  • A Today screen: who needs a reply and which discovery flights are booked
  • Every lead with their messages, so you or your staff can call or text from your phone
  • Reports on leads, booked flights, enrollments, ad spend and your Instagram and Facebook
  • Your calendar of booked flights
  • Your plan, invoices and card on file
How it works

Live in about 21 days

The clock starts when we have your account access and photos. Most owners spend about three hours on it, total.

Day 0

Sign

Agreement, first payment and a short onboarding form.

Days 1–5

Kickoff

A 60-minute call. You share account access, prices and goals.

Days 6–14

Build

Shoot day at your airport. Website, tracking and follow-up built.

Days 15–21

Launch

You approve everything. The site and ads go live.

Day 30 on

Improve

Monthly report and call. Cut what's weak, scale what works.

What happens in each step

Pricing

Ads only, or ads plus social media

Run ads to bring in leads, or let us run your social media too. One monthly price covers our work and your ad budget, which starts at $1,000. Three months to start, then month to month.

Ads · from $2,250/mo

Paid Meta campaigns, a landing page and instant lead follow-up. No social media management.

Growth · from $4,500/mo

Ads plus your social media: 4 videos, 2 animated explainers and 8 photo posts every month, a monthly shoot, a full website and SEO.

Full Throttle · from $7,500/mo

Double the content, a 24/7 AI phone agent, a full-day shoot every month, Google Ads and a yearly promo video.

FAQ

Questions owners ask first

What does ONAV Marketing do?

We run marketing for flight schools as one system: a website built to book discovery flights, Meta and Google ads, Google Business Profile and SEO, AI-search content, video, and instant lead follow-up. Every lead is tracked to a booked flight and a new student, and you see all of it in your ONAV client portal.

How is ONAV different from other marketing agencies?

We only work in aviation, and our founder is an FAA-certificated A&P mechanic, so you never have to explain what a discovery flight, a checkride or Part 141 means. We also include your ad budget in one monthly price, track leads all the way to enrollment, and go month to month after the first 90 days.

How much does flight school marketing cost?

Our Ads program starts at $2,250 a month: a $1,250 management fee plus a minimum $1,000 ad budget that goes entirely to ads. Growth, which adds full social media management (videos, animated explainers and photo posts every month), starts at $4,500 a month including ad budget. Full Throttle, which includes a 24/7 AI phone agent, starts at $7,500. One-time onboarding is $500, $1,500 or $2,500 depending on the program, plus $500 when the AI phone agent is added to Ads or Growth.

How fast will we see results?

Most schools see their first leads within days of ads going live, about 21 days after signing. Cost per lead usually improves through months 2 and 3 as the ads learn. Google search and AI-search visibility build over 4 to 12 months, which matches Google's own guidance on SEO.

Is there a long contract?

The first term is 3 months: enough time to launch, let the ads learn, and judge real numbers. After that it's month to month with 30 days' notice. You can move up a program at any time.

All questions

Free marketing audit

Send us your website. We'll tell you what's costing you students.

A short written review of your website, booking process, Google profile, ads and AI-search visibility. Back to you within 2 business days. No call required.

  • Your site tested on a phone, the way students see it
  • Where you rank on Google and Maps, and who beats you
  • Whether ChatGPT and Google's AI name your school
  • The three changes that would book the most flights
Back within 2 business days.